Lady Giraldo

Expert Consultant at in2destination
Expert Consultant at in2destination
18 years

Tourism contributes to empower companies as exponential, profitable and sustainable businesses

Marketing and digital transformation management specialist with more than 18 years of experience. More than 2,000 entrepreneurs and 600 business projects have trusted in her management and support. At in2destination she contributes her knowledge as an expert consultant in entrepreneurship and international project management, developing projects for detecting and analysing gaps, market failures, measuring capabilities, preparing strategies and action plans. Her contribution is especially significant in the advanced design of tourism observatories, measurement of the carrying capacity in its governance and economic aspects, as well as in planning towards competitive, sustainable and inclusive tourism destinations.