Lady Giraldo

Senior Consultant
18 years

Tourism contributes to empower companies as exponential, profitable and sustainable businesses


Master in Technological Management from the Universidad Pontificia Bolivariana (Colombia), Specialist in Marketing Management from CEIPA Business School (Colombia), specializing in Digital Business from The George Washington University School of Business for the Development of strategies for trade and transformation digital and with a Degree in Business Administration from the University of Antioquia (Colombia).

Professional Certificate Consultants in Business Plans and Models of the University of Salamanca (Spain), Diploma in the Management Program for Young Entrepreneurs of the EIA University – Creame (The Incubator Corporation of Technology-Based Companies of Antioquia) and Leipzig University (Germany) . Diploma in “Project Management”. Framed in the UNIDO Methodology and the PMI ® standard, with an emphasis on techniques and tools from the EIA University – Colombia and certified by the Ministry of National Education of the Republic of Colombia – TECNNOVA Corporation and the EIA University.- Colombia in How to manage innovation from the Company and the University.

Moreover, I have been trained in: Tourism and Gender, Digital Marketing, SICTED and Smart Tourism Destinations.


Since 2020 as a consultant for IN2destination I work in the execution of research projects for the study of carrying capacity, diagnosis and strategic planning of sustainable tourism, measurement planning for sustainable marketing development, scientific-technological gap detection studies and digitalization and knowledge transfer in the field of competitive, smart and inclusive tourism. In addition, I work in the development of tourism observatories, in their design and daily operation, as well as in projects related to inclusive tourism.

I have more than 20 years of experience in Technology Based Entrepreneurship, supporting more than 2,000 entrepreneurs and more than 600 business projects. I have managed and coordinated the implementation of policies, projects and activities that promote entrepreneurial culture in universities and I am an advisor in the development of business models and plans; as in consulting projects in the development, acceleration and validation of new products/services and exponential business models. I have participated in the technological and capabilities mapping of the research groups of EAFIT University – Colombia, in search of opportunities for commercialization of intangibles. Likewise, I participated in the formulation and management of spin off projects and in the search for national and international resources for their execution and development.

And in Tourism, I have been working in parallel for 11 years in international development cooperation projects in the field of competitive, sustainable and inclusive development of tourism destinations and companies.